Nova Cafe
BRANDING | WEB DESIGN
Skills: Brand Identity, Logo Design, UX/UI, Copywriting
2023
I led a comprehensive rebrand for a cafe, transforming its identity with a new logo, brand assets, and website. The goal was to shift the cafe’s perception from a quick dining spot to a warm, social hub where customers feel encouraged to gather and connect.
The Problem
The restaurant’s original branding catered to quick-service customers rather than fostering a social atmosphere. The challenge was to create a brand identity that encouraged prolonged engagement.
The Research
I studied coffee shops and other social spaces to understand how branding influences the atmosphere. I then analyzed the brand’s values of ethically sourced and local food and identified their use of playful, engaging tones to connect with customers.
The Solution
I integrated coffee shop-inspired branding elements while maintaining a focus on food using imagery. The brand’s original playful tone was maintained and I reinforced its values, emphasizing sustainability, ethical sourcing, and community connection.
