Bergman Pottery
BRANDING & BRAND IDENTITY | PHOTOGRAPHY
Skills: Branding, Illustration, Writing, Photography
2024
In this project, I developed a complete brand identity for a pottery business, including a primary logo with secondary options, a website, business cards, custom patterns, illustrations, and an art-directed photoshoot. The brand highlights the artistry of handmade pottery while emphasizing its Montana roots and the expertise of the potter.
The Problem
The challenge was to create a brand that conveys the uniqueness of handcrafted pottery, showcases the potter’s skill, and reflects the business’s deep connection to its Montana origins.
The Research
I identified the client’s core values, focusing on craftsmanship, expertise, and hometown pride. Different logo styles were explored before selecting a badge design to evoke tradition and quality. I studied the natural hues of clay and the potter’s work to inform the brand’s color palette.
The Solution
I used earthy green and orange tones inspired by nature and clay and designed a badge-style logo to reflect the potter’s experience and craftsmanship. A photoshoot was conducted, created imagery that educates customers about the pottery process. I developed a body copy that emphasizes the individuality of each piece and the joy of owning handmade pottery.
